The
Site goes to the lowest bidder..
What is it about the web that
makes our biggest companies think they can cut
corners and put
out garbage websites. I'm still reeling at the
sheer crappness of National Coaches latest poor
excuse. I've never seen anyone use expensive
shockwave to imitate a Java scroll before. That
really is a first.
I'm
never really that bothered about rubbish adverts
on the telly cos I never pay the slightest attention
to them anyway.
But
the web is an area where corporate Britain is
genuinely walking about with its kecks round
its ankles. And they've no bloody excuse because
they are paying teams of professionals good
money to make them look this bad. Someone is
responsible for this spectacular business own
goal and no-one seems the least bit bothered.
A
website quite simply is the big first impression.
Everyone from customers to journalists to a
company's own loyal workforce makes serious
judgments about the state of the company through
that website. How it's run, how it thinks, where
its going, how well its products are made, what
kind of service you can expect.
Yet
I browse into a website that's representing
a major British business where it's clear the
site cost less than the MD's desk - let alone
the fat Lexus he zips up and down the motorway
in. Less than the receptionist's Christmas bonus
by the look of some of 'em.. What kind of business
thinkers will spend more on a first class air
ticket than they did on the most important corporate
showcase they have.
Our
captains of industry are a joke if they think
that they are doing themselves justice with
their piss-poor two-grand cobwebsite. A crap
website shows the entire world just how low
they are prepared to stoop to conspicuously
save money.
Yesterday
the
National Coaches cheap nastiness genuinely
offended me. I know I've only got fifteen quid
to catch a coach up to Scotland but I shouldn't
have to deal with the kind of website that the
jerk next door could have done. I'm supposed
to put my hard earned credit card number into
THAT?
You
can see the suits sat around insisting that
the site looked like a student did it in the
IT class - even the logo seems to have been
hand cut by some seven year old. This is Oxfam
Shop web design - a genuine case of a millionaire
driving a Lada because he thinks it's cool -
covering up the fact that it just looks cheap
and nasty. What does this website say about
the state of their buses...
Harry
Ramsden's once was a great online nostalgia
fest - with groovy old photos of their oldest
shops. Now, well take a look at this Halloween
experience. Trick or treat. A livid green combination
of 1990s Microsoft Frontpage Template styling
with genuinely retro rollovers rescued from
Archive.org. It looks like one of the basket
cases from 'Websites
That Suck', featuring just about every horror
movie web design move in the book. The biggest
insult is that somebody got paid for this instead
of arrested by the style police. What does this
website say about the state of the food...
I
don't mind that the web's community spirit got
wrecked by the corpo "brand site"
clogging up the search engines so you just can't
find a genuine home page when you need one.
What I do mind is that for all
their so-called business acumen and high salaried
creative thinking they are making a right royal
mess of things online. Cheap, nasty, kid-next-door
brochure sites litter the British Internet and
we have the misfortune now and again to stumble
into these godforsaken web spaces like a bad
dream. What does this say about the state of
the nation.
You'd
think our great leaders would find this poor
show a matter of great concern. But it's clear
that our elected representatives are still in
the electronic dark age and have no clue as
to how bad British business looks online because
none of them are online themselves.
Less
than a third of MPs are webbed up. And those
that are have websites that are
badly put together, out of date, half baked
or stillborn - the political equivalent of having
a rusting truck propped up on housebreaks in
the front lawn.
Some
MPs are switched on - just look at Ann Widdecombe,
the former Doris Karloff, who has reinvented
herself as a dizzy blonde online. And I have
to say good on her, because she's clearly having
fun with the website and still getting her point
across. Widdy
Web is one of those rare political sites
that seems to be run by a human being. That's
not to say I'd like to run into her up an alley
in a dark night or anything, mind, but the blonde
is definitely an improvement.
Mandy
Web is an even rarer sight - run an MP who
understands that a website is a way to archive,
to present ideas, to communicate, and to do
that thing that MPs are elected to do. Represent
and report. To me any MP (or any business come
to that) who isn't working hard every day to
make their web presence better just isn't doing
their job. If an MP can't even use basic communication
tools what on earth are they doing with themselves.
As
for senior managers who will happily spend a
hundred thousand on a tabloid TV ad, but will
let the website be designed by the village idiot
for the price of a tube of Smarties, words fail
me. As do their webpages. I'm off to find your
nearest competitors and hopefully I'll never
have to pollute my browser with your sorry little
website ever again.
Blogga.
|